It was 1949 when ASICS founder Kihachiro Onitsuka began making his athletic shoes, marking the beginning of what we now know as a mainstay in the sporting footwear landscape. What started with a basketball shoe evolved into no end of running and athletic styles, with the introduction of the label’s lauded GEL technology in 1986 marking the beginning of a whole roster of performance-boosting silhouettes. In our ASICS Sale, you can find the likes of some stand-out runners and lifestyle options, including the GEL-LYTE and GEL-SONOMA, plus plenty more styles and collabs.